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Adapted from "A Message from Nike Running" 2003:
WE ARE WHAT WE BELIEVE. And we believe in helping RUNNERS-fast runners, slow runners, heavy runners, skinny runners, long-distance
runners and sprinters. We believe in helping middle-distance runners too. And runners from Rosebud, Mission, St. Francis
and every other corner of this planet. We believe in the magic of Billy Mills. We believe in Sunday long runs. We believe
20 quarters under 70 seconds is still a good workout. We believe in tempo runs and fartleks. We believe JOGGERS are RUNNERS.
We believe in cross country. We believe in big marathons. We believe in fun runs and 5ks. We believe in J.V. duals meets.
We believe in the State Track Meet. We believe in the Olympics. We believe running is therapy. We believe in the smell
of the starter's gun. We believe lactic acid is good for you. We believe your PERSONAL BEST isn't always a PR.
We believe in knowing the route and running it aimlessly. We believe this should be fun. We believe the 8 mile square is
easy. We believe that running in the dark, in the cold, in the snow, rain and in the heat is part of the deal. We believe
in skipping a day. We believe in running 7 days a week, 365 days a year. We believe there is a direct correlation between
inspiration and perspiration. We believe in making mistakes and learning from them.
WE BELIEVE THERE IS NO FINISH LINE. We believe in you. Just do it. RUN.
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